1. Coca-Cola
U.S.
Still No.1, but consumers’ shift from soda in the West has hurt Coke. Success with Coke Zero hasn’t made up for Coca-Cola Classic’s continued loss of share.
2. Microsoft
U.S.
The launch of its Windows Vista operating system, coupled with its Xbox game console, keeps the software giant’s latest technology in front of consumers.
3. IBM
U.S.
Big Blue’s ads promise to make customers feel “special.” With powerful software, servers, and sophisticated services it’s delivering.
4. GE
U.S.
With big bets in China and an accelerating push to go green, GE aims to be the earth-friendly global brand.
5. Nokia
Finland
Nokia built its brand at both ends of the market, with high-end multimedia handsets for upscale buyers and low-priced phones for emerging countries
6. Toyota
Japan
Quality concerns have increased overall, but Toyota’s reliability and its hybrid strategy are leaving auto rivals trailing.
7. Intel
U.S.
Intel shored up its position as the world’s leading chipmaker, but sub-brands such as the Viiv entertainment PC and Core processors failed to resonate.
8. McDonald's
U.S.
McDonald’s continues to move beyond its burgers-and-fries image with a growing selection of healthy foods and stylishly remodeled restaurants.
9. Disney
U.S.
Disney picks franchises it can sell throughout the Magic Kingdom, from movies to theme park rides. The strategy has paid off handsomely.
10. Mercedes-Benz
Germany
New models have helped repair a badly dented reputation for quality, but sales are up only 1.8% for the first half of the year, trailing gains by rivals BMW and Audi.
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