The first Ferrari Store in Greece was inaugurated today in the very heart of Athens, in Kolokotroni Street. A special selection of Ferraris, displayed in front of the store, framed the ribbon cutting ceremony, with Massimiliano Ferrari, Ferrari Licencing and Retail Director, Theodore N. Charagionis, Charagionis Group Executive Chairman, and Giancarlo Fisichella, Ferrari driver, who officially inaugurated the store, then signed the counter and greeted the fans.
Located in an historic building of the city, the around 300 square metre Ferrari Store is spread over two floors, with six windows providing a fascinating view of the Ferrari experience already from the street. Developed entirely by the Studio Iosa Ghini, its concept sees it as much as a homage to the history and spirit of Ferrari’s twin souls of racing and luxury as a straightforward store. A replica of the Formula 1 single-seater welcomes visitors as they enter, while a pit-lane traced on the ground accompanies them into the shop and leads them to the various areas into which it is divided. Each area has thus been carefully designed as a special, one-off space in which shoppers can truly embrace the Ferrari experience. It will offer a wide selection of products from the Prancing Horse ranges for GT owners and enthusiasts, and Ferrari fans.
The Ferrari Store development programme includes plans to bring the number of openings to more than 50 over the next two years in Europe, America, and the Middle and Far East.
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