Passbook, the new Apple Inc (NASDAQ:AAPL)’s app in iOS 6, may become something hard to live without in the near future. You can save all of your visiting cards, movie tickets, retail coupons, loyalty cards and even your boarding pass in Passbook. They get updated automatically. Whenever you enter an airport, your boarding pass automatically opens up so that you don’t have to waste time doing it manually and the same goes for movie tickets when you enter a movie theater.
If this doesn’t impress you, perhaps the news that credit card company, American Express is launching integration with it today! Even though details on recent transactions are updated, you still can’t pay with American Express using the Apple Inc (AAPL)’s Passbook. The updates occur because of real-time notifications, which also enable American Express to have two-way dialogues with its customers. For blind customers, real-time transaction information can be spoken out loud. This way, they can verify the amount to make sure it was authorized.
With the help of real time alerts, any suspicious transactions can be caught. The alert will require the user to enter their PIN to verify the transaction. Another way of verifying is by checking whether the merchant and Apple Inc (NASDAQ:AAPL)’s SmartPhones are in the same location. This can catch any clear cases of frauds where a transaction has occurred in Mexico, but the phone was in New York.
You can recall what Apple Inc (NASDAQ:AAPL) did to the music industry and imagine what the popularity of Passbook could eventually lead to. It is still a matter of time because there are several other credit card companies out there and a few more major names in the industry need to join in to have a significant impact.
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