SAN FRANCISCO (MarketWatch) — Texas Instruments Inc. became an important player in mobile computing with its OMAP application processor, used in some of the most popular smartphones and tablets, including Amazon.com’s Kindle Fire.
But now TI TXN -0.90% is rethinking its future in a fast-growing but unpredictable market.
Apple-vs.-Google smartphone war
Google's popular mapping application likely won't migrate to Apple's iPhone 5 anytime soon, according to the search giant's executive chairman, Eric Schmidt.
The Dallas-based chip giant on Tuesday said it plans to de-emphasize efforts aimed at building the OMAP position in the smartphone and tablet market.
Those markets are big and are expected to get bigger, led by manufacturers such as Apple Inc. AAPL -1.27% and Samsung Electronics Co. SSNLF +5.36% , and search giant Google Inc. GOOG +0.57% with its dominant Android operating system. Even online retailer Amazon.com Inc. AMZN -1.11% , with Kindle Fire, and bookseller Barnes & Noble Inc. BKS +6.00% , with the Nook, jumped into the fray. Both, in fact, use TI’s OMAP.
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