The coloring flourishes bear a not-so-subtle similarity to Nokia Oyj.'s (HEX:NOK1V) distinctive Lumia 900 colored body design. Still, the shape of the body is classic HTC design and is similar to the Android analogues.
Likewise there are many similarities to be found on the hardware front.
The 8X features a 4.3-inch 1280 x 720 Super LCD 2 display, Gorilla Glass 2 protective coating, a dual-core 1.5GHz Snapdragon S4 processor, 1GB DRAM, 16GB internal NAND Flash, and a 1,800 mAh Li-ion battery. On the connectivity side the phone has NFC, WiFi a/b/g/n, NFC, GSM/GPRS/EDGE, HSPA/WCDMA (850, 900, 1900, 2100MHz) (HPSA+), and LTE. An 8 megapixel camera is onboard in the back, with flash, while the front packs a 2.1 megapixel camera for chatting.
The 8S features a smaller 4-inch screen with first generation Gorilla Glass. It features a slower dual-core Snapdragon S4 (1 GHz), less DRAM (512 MB), and less internal storage (4 GB). NFC and LTE are also not mentioned, so it's probably those features are dropped. The camera is dropped to 5 megapixels, while the front camera is eliminated altogether. Clearly the 8S is the "budget" model.
Both phones do add a couple nice differentiators, though -- a Beats Audio built-in amplifier to produce better sound quality out the headphones port, and an ImageChip processor, which features the same unique continuous-shooting that's depicted in the company's humorous "mountain goat" commercial:
The phones are expected to ship in the early November, but the pricing and precise carrier availability has not been revealed. HTC would only say that the phones are expected to be available on 150 carriers worldwide (while declining to discuss specific U.S. carriers, for now).
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