Facebook Inc (NASDAQ:FB) climbed over 6 percent on Wednesday to the highest price in seven weeks following saying it is testing a service to place advertisements on mobile applications except its own.
By insertion ads on third-party applications, Facebook follows rivals, including Google Inc. (GOOG) and Apple Inc. (AAPL), in acting as a so-called ad network. The strategy would allow it collect part of the revenue generated from mobile marketing and benefit from rising demand for ads that arrive at the growing number of people who download apps onto mobile devices.
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