$79.99 E-Reader
The 5-inch Kobo Mini that weighs 4.7 ounces, 28 percent lighter than the Kobo Touch, will cost $79.99. The Touch was priced at $99.99, or $79.99 for a version with advertising. Barnes & Noble’s cheapest Nook sells for $99 and Amazon offers a Kindle with ads for $79. The Kobo Glo, which has a light, will sell for $129.99 compared with $139 for Barnes & Noble’s Nook Simple Touch with GlowLight.
“These devices will have to be cheap enough that people won’t think about acquiring them,” De La Vergne said in an interview. “If they can save money downloading books online versus the printed media, then the device’s cost can justify itself in a pretty short time for avid readers.”
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