Online Cash Machines

Thursday, October 8, 2009

Burger King plans ‘futuristic’ remodel of stores

$300,000 to $600,000 for each of the chain’s 12,000 outlets worldwide

image

Burger King Corp. plans to swap its generic fast-food feel and bland tiles and tabletops for a vibe that's more sit-down than drive-through.

As part of a plan to be revealed Wednesday in Amsterdam, the company will announce a massive effort to overhaul its 12,000 locations worldwide.

The sleek interior includes rotating red flame chandeliers, brilliant TV-screen menus and industrial-inspired corrugated metal and brick walls.

But that comes with an upscale price: The new look is expected to cost franchisees, who operate 90 percent of Burger King's locations, between $300,000 to $600,000 per restaurant.

The company said the new design, called "20/20" at the Miami-based chain, is already in place at about 60 locations around the world. But it will take years before all its locations are switched.

No comments: