Real Madrid Is The World's Biggest Brand - Florentino Perez

Entertainment must be at the top of the agenda says the expectant cash-splasher supremo...

 

Florentino Perez believes that Real Madrid are the world's best known brand and that half the planet tunes into to watch each and every one of their matches.

Los Merengues' president believes the responsibility of the team is to entertain the legion of followers and to produce memorable performances week in and week out.

Madrid have drawn criticism this term for winning without flair and while coach Manuel Pellegrini and the players have asked for patience, Perez has joined in with the doubters.
"Real Madrid is the best known brand in the world and the players have to know that when they play, half the world is watching them,"

Those People that make it Happened! The Team of 2009.