What Ad Strategy?
Pundits and analysts continue to believe Facebook will grow revenue via mobile-advertising, but this view is flawed. If advertisers were to realize that mobile ad clicks disrupt the user experience, they would infer that the majority of clicks happen accidentally.
Facebook still needs to enhance its mobile facebook app. Although Facebook’s update to its app of iOS is improved, much work is still needed for the Facebook Android App. Functions as basic as copying and pasting text, for example, does not work.
eMarketer still thinks Facebook could generate around $73 million from mobile advertising this year, and $387 million next year. Investors should treat that forecast with skepticism.
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