Apple tops customer satisfaction with 86%

According to American Consumer Satisfaction Index Survey Apple Inc. (NASDAQ:AAPL) hangs on top spot for Customers satisfaction.   Furthermore this survey also found that tablet makers like (Apple Inc., Google Inc., Microsoft and Amazon) are pushing PC makers to improve the quality of their products.

86% of Apple’s iPad, and Mac users are found to be satisfied according to this report. Apple Inc. (AAPL)’s iPad has high satisfaction rate among users, leaving Apple Inc. (NASDAQ:AAPL) on top in the contest. Last year American Consumer Satisfaction Index (ACSI) found almost same satisfaction rate for Apple Inc.’s users (87%), that is why we have witnessed a huge growth in tablet industry, while on the other hand PC makers like Dell, HPQ are trying hard to improve their quality.

David VanAmburg, managing director of ACSI LLC commenting on this report said”Apple’s (AAPL) products continue to be the best quality available to consumers, but as a whole the industry is doing a better job in recent years of providing higher-quality computer products to consumers.” Apple Inc. (NASDAQ:AAPL) launched iPhone 5 last week and has recently announced that they got more than 2 million preorders for iPhone 5.

The American Customer Satisfaction Index was started in the United States in 1994 by researchers at the University of Michigan in conjunction with the American Society for Quality in Milwaukee, Wisconsin, and CFI Group in Ann Arbor, Michigan.

In mid July they also issued a report on social media rivals Facebook Inc. (NASDAQ:FB) and Google Plus. In this report they mentioned Facebook Inc. (FB) as lowest scoring e-business and according to this report (which was in partnership with customer experience analytics firm ForeSee) Facebook is among the five lowest scoring companies among other 230 companies, social media giant plunged 8% to make new record low of social media category and got 61 out of 100 on points scale.

On the other hand Facebook Inc.’s (NASDAQ:FB) rival Google Plus did well as Facebook falls, Google plus scores 78 out of 100 on points table. Due to absence of traditional advertising Google Plus is liked among users according to report.

Larry Freed, President and CEO of ForeSee said while commenting on this report that “Facebook and Google+ are competing on two critical fronts: customer experience and market penetration. Google+ handily wins the former, and Facebook handily wins the latter, for now,”