Apple, Samsung Way Forward
This ruling, sets precedence to many that are bound to come if companies do not learn from it. Nonetheless, there is but one way; every company must make sure that its design is differentiated from the competitors’.
This should spark a wave of innovation in the tablets/smartphones industry, and Samsung will be looking to tap on this strategy in order to sell its patent infringing products within the U.S market.
Meanwhile, Apple’s request for an injunction on supply of Samsung products within the U.S markets has been scheduled for a hearing on September 20th, 2012.
Consequently, other companies deemed to have infringed Apple patents will be on the lookout to settle, before getting to such a stage, as in Samsung’s scenario. Notably, Android is expected to settle up sooner, as competition in software design for smartphones and tablets is expected to take center stage going forward, “No more Copycats”.
Finally, Gene Munster of Piper Jaffray & Co. believes that the Apple, Samsung Lawsuit will amount to nothing more than the monetary value of the amount changing hands.
He claims that this will not interrupt the competition between Apple and Samsung on a global scale, to the extent of changing the current outlook.
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