Following five years of selling ads on television through the automatic buying system that operates so well for its famous search ads, Google Inc. (NASDAQ:GOOG) has at last surrendered this field. Shishir Mehrotra, VP of YouTube, commented in a blog post this afternoon that the search tycoon would move the group’s workers to other projects.
The surrender is undoubtedly dissatisfaction for Google (GOOG), yet another indication that its math-driven advertising systems do not voluntarily translate to conventional advertising. Back in 2009, the firm closed radio and print ad units because of less response from users.
Mehrotra’s not being completely untruthful when he stated that Google’s (GOOG) attempts were better utilized on online video advertising. Nevertheless, more and more TVs get associated to the Internet and more and more users watch TV shows on their laptops, smartphones, and tablets.
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