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Friday, August 31, 2012

Microsoft Corporation's Bing Rolls Out New Feature for Facebook Inc.

Facebook Inc. (FB) and Microsoft Corporation (MSFT) further come close to each other, with the launch of Bing’s new feature that lets the user search through Bing for their friends Facebook photos.

It’s part of Bing’s redesign earlier this year but with the launch of this feature, Bing’s results can now browse friends’ photos, add comments or like them on Bing.

Facebook Inc. (FB) and Bing are having a close association and Microsoft Corporation (MSFT) has been working to highlight this alliance in Bing’s social sidebar. Google Inc. (GOOG) doesn’t have access to this data, and a Microsoft Corporation spokesperson is expecting that it would be great step to engage more people on Bing.

Facebook Inc. is frequently used by its users for uploading photos and users currently upload over 300 million photos to the social media site and this same activity in now viewable through Bing and can give a more engaging experience on Bing to connect them, according to the Bing Social team.

Bing is not trying to alter any Facebook Privacy settings and will show only those photos that are set to viewable. In a future without Social exposure nothing can survive and Google Inc.(GOOG) knows that and is having its own social exposure, Bing is taking these steps to become a part of this social exposure that would definitely benefit it in future.

Right now, Facebook Inc. (FB)/Bing are not capturing the important metadata around the photos. Because while uploading any photo they never demand a keyword but it’s very descriptive, so making it even more complicated to index it because both are not retaining this data with a purpose of indexing it.

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