Riding high on the excitement of the iPhone 5 launch, Apple Inc. (NASDAQ:AAPL) stock is trading higher than ever.
The new wave of excitement from the latest iPhone took the share price above $700, giving the company an envious market capitalization of approximately $660 billion.
And, it’s not only the share price that is soaring, but also its brand value. According to Eurobrand, an independent European firm specializing in trademarks, patent valuation, and IP strategies, the iPhone maker’s brand value have jumped by 43.9 percent in just one year.
Apple Inc. (NASDAQ:AAPL) the clear winner on this list leaves behind rivals Microsoft Corporation (NASDAQ:MSFT) (#3) and Google Inc (NASDAQ:GOOG) (#5) by a large margin. Apple brand value is almost the estimated brand value of Microsoft (53.973 billion euros) and Google (50.603 billion euros) combined. Both Microsoft and Google recorded a 5 percent jump in their brand value from last year. However, IBM (NYSE:IBM) which was at number five position last year, jumped to fourth, overtaking Google with 15 percent increase in brand value.
The European research firm pegs Apple Inc. (NASDAQ:AAPL)’s current brand value at a staggering 100.239 billion euros (roughly $130.6 billion), up from 66.658 billion euros in 2011.
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