Reports say that Microsoft Corporation (NASDAQ:MSFT) has teamed up with Shazam to make its new television ad campaign for Internet Explorer Shazam-enabled.
The ‘Beauty of the Web’ ads include a Shazam on-air prompt to let people know they can use the popular Shazam App to view exclusive live performances and interviews with Alex Clare as well as enter a competition to see him perform live at London’s KOKO.
Paul Davies, Microsoft Corporation (NASDAQ:MSFT) Head of Consumer Marketing said that, “Microsoft Corporation (NASDAQ:MSFT) is confident that by leveraging Shazam’s reach of more than 11 million people in the UK we will continue to strengthen Internet Explorer’s position as the browser that truly enables people to experience the web in all its beauty. The campaign will build on the growing success of the Internet Explorer brand and show users that Internet Explorer is the best way to experience their favourite sites”.
No comments:
Post a Comment